Innovation Entrepreneurship and Management
.
TIAN Bin

Hits: Date:2022-11-12 12:04

Name

Tian Bin

Gender

Male


Nationality

Chinese

Academic Post

Assistant Professor



£Ph.D. Supervisor £Master’s Supervisor

Academic Qualification

PhD candidate



Graduation School

Southwest   Jiaotong University


Academic Engagement

(Representative)

Projects

[1] Organizational Behavior and Management.   School-level First-class course. 2020.

[2] Research on the   Training Mode of Interdisciplinary Economics and Management Courses.   Educational Reform Project of Southwest Jiaotong University. August 2018.8-July   2019. Project Host: Tian Bin.

[3] The Principle of   Public Relations Excellent Course. Network Education School of Southwest   Jiaotong University. January 2018-December 2018. Project Host: Tian Bin.

[4] Organizational   Behavior Excellent Course. Network Education School of Southwest Jiaotong   University. January 2017-December 2017. Project Host: Tian Bin.

[5] Performance Management   Excellent Course. Network Education School of Southwest Jiaotong University.   January 2016-December 2016. Project Host: Tian Bin.

[6] Compensation   Management Excellent Course. Network Education School of Southwest Jiaotong   University. January 2016-December 2016. Project Host: Tian Bin.

[7] Human Resource   Management Excellent Course. Network Education School of Southwest Jiaotong   University. June 2011-May 2012. Project Host: Tian Bin.





Cases

[1] Why did they leave   together. China Management Case-sharing Center, 2015.

[2] Niche Marketing Strategy of   Hangzhou Leihe Digital Technology Co., Ltd, China Management Case-sharing   Center, 2011.

[3] Service Marketing Strategy   of Wangbiao Digital Technology Co., Ltd, China Management Case-sharing   Center, 2010.

[4] NetSpike Digital Technology's Service   Marketing Strategy. China Management Case-sharing Center, 2009.


Books

[1] Human Resources   Management Essentials. Southwest Jiao Tong University Press, 2014.

[2] The Theory of Public   Relations. Southwest Jiao Tong University Press, 2012.

[3] Management Psychology.   Southwest Jiao Tong University Press, 2012.

[4] Marketing Case.   Southwest Jiao Tong University Press, 2010.


Course Name

Undergraduate

Organizational Behavior and Management


Master

Professional   Ethics and Engineering Ethics

Business   Ethics and Accounting Professional Morality